Client

Webflow

Services

Social Media, Influencers

Year

2023
Social Media

Cross the Ages: Influencers for Popular studio video games

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The Process

To create an international micro and nano influencer campaign play-to-earn for Cross The Ages, the first step would be to identify the target audience and the most appropriate social media platforms to reach them. The target audience would be gamers and fans of role-playing games and action-adventure games.

Next, the development team would need to create a play-to-earn game concept that reflects the studio's brand and game design philosophy. The game should be designed to be fun and engaging for players while also promoting the studio's games and upcoming releases.

Once the game concept is in place, the studio would need to identify and recruit a team of international micro and nano influencers who have a significant following on social media platforms such as YouTube, Instagram, and TikTok. These influencers should have a strong connection with their followers and be well-versed in gaming and game-related content.

The influencers would then be given early access to the game and asked to play and promote it on their social media channels. They would be encouraged to engage with their followers and offer rewards such as exclusive game content or merchandise for those who play the game and share their experiences on social media

The Result

The result of this process would be increased visibility and engagement for Cross The Ages games among the target audience of gamers and fans of role-playing games and action-adventure games. The play-to-earn game would offer a unique and rewarding experience for players, while the micro and nano influencers would help to amplify the studio's message and reach a wider audience.

The influencers would be incentivized to promote the game and encourage their followers to play it, which would generate buzz and excitement around the game's release. Players who engage with the influencers and share their experiences would be rewarded with exclusive game content and other incentives, which would encourage them to continue playing and sharing.

The End

The finality of creating an international micro and nano influencer campaign play-to-earn for Cross The Ages is to increase brand awareness, drive more traffic and revenue to the studio's games, and build a community of loyal fans and players.

By leveraging the power of micro and nano influencers, Cross The Ages can reach a wider audience of gamers and fans of role-playing games and action-adventure games, who may not have been aware of the studio's games otherwise. The play-to-earn game concept would offer a unique and rewarding experience for players, encouraging them to share their experiences and engage with the influencers and other players.

Overall, creating an international micro and nano influencer campaign play-to-earn for Cross The Ages can help to enhance the studio's brand image and reputation, increase customer loyalty and engagement, and ultimately drive more traffic and revenue to the studio's games.